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Add ability to upload Item Cost or COGS of a given ASIN to have that data point available alongside the MWS data
Add "Returns" data from the MWS API
Add "Feedback" data from the MWS API
Create a "reported" revenue field in the MWS data to show shipped revenue only since that's what gets reported in the console
Add ability to set goals (ACOS, Orders, Impressions, etc) at different levels in the account, including on the Product level
Add product ad status, ad group status, and campaign status view to monitor serving of ads
Add the product title next to each product ad ASIN if available via MWS
Create an "optimization" dashboard based on rules set by the user
Add ability to adjust bids based on performance, relative to CPC, bid, and ACOS. For example, if the ACOS is above X%, then decrease the bid to the CPC - $0.20.
Add Inventory on hand data so we can track out of stock instances over time and ensure we are not spending on products about to go out of stock