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sellermonthmetric
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You are definitely right in thinking that the data overlaps. Basically, it just comes down to the level of granularity that you want to show starting at campaign > ad group > keyword / targetexpressions > search term > productad... (More)

There are some key differences between the tables and the data they have available. Breaking down the data contained in each table:

  • keyword & keywordmetric = SPA + SB campaign performance including search terms values for SPA and SB. Amazon... (More)